Product Responsibility

Product Responsibility

Dialog’s popularity and success can primarily be attributed to the benefits delivered to its customers. As a responsible corporate citizen, the challenge faced by Dialog is to ensure that these benefits are made accessible while minimizing any adverse impacts to users.

Generic benefits of connectivity include: the ability to provide security in an emergency- particularly for women, children, differently able, sick, and elders, provide entertainment and information and most importantly empowering Sri Lankans to keep in touch with family and loved ones. Dialog continuously works towards maximising the benefits for customers through striving to align our product and service offerings in a manner that do not infringe on the rights and comfort of others. We make a concerted effort to be responsible in our offerings across all business units while encouraging and endorsing the ethical use of our products and services at all times.

CASE: Dialog Disaster and Emergency Warning Network (DEWN)
The Disaster and Emergency Warning Network (DEWN) is an example of using GSM communication technologies and devices, to transmit alerts through the GSM network. This product could be used to issue customised alerts to selected recipients instantaneously, and is compliant with the internationally accepted alerting protocol – CAP. This is one example of using our products towards ensuring the safety of masses.

CASE: Dialog Broadband – Content Control for Minors
Dialog’s content screening and access control assists consumers and their children to avoid inappropriate content. To this end Dialog Broadband has introduced a system to filter adult content on customers’ request. This service enables parents to restrict their children from accessing adult and other inappropriate content such as pornography, gambling, violence and drugs over the Internet. The service is a value addition to existing services.

CASE: Alliance against Child Sexual Abuse.
In 2008 Dialog Telekom joined the GSMA’s Mobile Alliance against Child Sexual Abuse Content in a bid to protect the rights of children and contribute towards preventing their sexual exploitation. In association with the National Child Protection Authority (NCPA) Sri Lanka, child sexual abuse content in external websites accessible through Dialog mobiles would be identified and blocked. A special number – 0117221777 is available for all customers to report any questionable website to the NCPA.

Ethical Advertising

Dialog Telekom ensures that advertisements and marketing material are truthful and acceptable within social norms and strictly abide by the legal framework of Sri Lanka, by espousing always, an ‘Open’ communication framework. The company’s advertisements are sensitized to address English, Sinhala & Tamil speaking communities.

The Brands & Marketing division of the company as well as all communications units have been empowered to make informed decisions and enable only material within accepted norms to be released to the public. The Marketing and advertising guideline of Dialog further ensures the prevention of output that may be potentially impertinent to the public and our stakeholders. Embracing local culture and abiding by social norms is an important aspect taken into consideration when Dialog represents itself and its products & services at all public forums.


Live Chat (Now Online)
Click Here