Dialog Finance Partners with Softlogic Life Insurance to Transform Digital Premium Payments in Sri Lanka

Left to right: Manjula Jayasundara, Manager – IT, Softlogic Life Insurance PLC; Thilanga Perera, Assistant Manager – Finance, Softlogic Life Insurance PLC; Sanjana Pandivita, Manager – Finance, Softlogic Life Insurance PLC; Amal Dharmapriya, Chief Information Officer, Softlogic Life Insurance PLC; Dumindu Senarath, Head of Finance, Softlogic Life Insurance PLC; Nuwan Withanage, Chief Financial Officer, Softlogic Life Insurance PLC;  Sachini De Silva, Head - Merchant Business & Payments, Dialog Finance PLC; Rienzo Rodrigoe - Fintech Merchant Operations and Servicing, Dialog Finance PLC; Farhan Ibrahim, Executive - Merchant Tech Support, Dialog Finance PLC; Ronella Natalie, Key Account Manager - Merchant Acquisitions, Dialog Finance PLC

Dialog Finance PLC, Sri Lanka’s emerging Fintech leader, has partnered with Softlogic Life Insurance PLC to integrate a best-in-class Internet Payment Gateway (IPG) enabling clients to seamlessly settle insurance premiums through Softlogic Life’s website using Visa, Mastercard, or Amex cards. The solution is offered through Genie Business, the business payment solutions arm of Dialog Finance, designed to deliver exceptional convenience, reliability, and scalability to Sri Lankan enterprises.

Genie Business offers the most advanced, full-featured IPG in the market, benefiting businesses of all sizes. The solution includes a Payment Link facility, enabling Softlogic Life to send secure web links to clients for quick premium collection. It also supports webhooks for real-time customer notifications, and comes with a comprehensive stack of APIs that make customization effortless to meet any business requirement.

Additionally, the ability to offer an exclusive branded checkout page enhances marketing opportunities and strengthens client brand identity. Genie Business’s IPG is also PCI DSS certified, ensuring the highest level of global payment security. Furthermore, it comes with the capability of tokenization, a feature that allows card credentials to be securely stored for faster repeat transactions, offering additional convenience for businesses that choose to activate it.

Softlogic Life has consistently been recognized as a top tier, tech driven Disruptive Life Insurance Company for several years, underscoring its commitment to excellence and customer trust.

“At Softlogic Life, our focus has always been on delivering the best possible experience to our customers through smarter, seamless, faster, and simplified touchpoints. This partnership with Genie Business strengthens that commitment, enabling us to enhance customer satisfaction and deepen trust,” said Mr. Iftikar Ahamed, Managing Director of Softlogic Life Insurance PLC.

“We are delighted to partner with Softlogic Life to deliver an industry-leading, secure and cost-effective payment solution,” said Mr Nazeem Mohamed, CEO & Director, Dialog Finance PLC. “Genie Business continues to empower businesses with scalable fintech solutions.”

Genie Business leads the way in digital payment solutions for MSMEs & Corporates in Sri Lanka, offering Tap to Pay, Internet Payment Gateway (IPG), Dynamic Currency Conversion (DCC), Payment Links, E-Store, and QR payments. Genie Business also provides digital lending to support business growth, empowering Sri Lanka’s digital economy. For more details, visit: www.geniebusiness.lk