Dialog Takes Personalisation to New Heights with AI-driven Greeting Cards, Powered by Star Points

June 03rd, 2024         Colombo


Dialog Customers Contribute to Little Hearts

Dialog Axiata PLC, Sri Lanka's #1 connectivity provider, along with Star Points announced its foray into the exciting world of Artificial Intelligence (AI) by launching Sri Lanka’s first AI-generated personalised greeting cards. The initiative leverages the incredible power of AI to keep friends and family connected and is a step towards adopting AI as an everyday experience.

With AI, a rapidly growing field with the potential to transform numerous aspects of a user’s life, the launch signifies Dialog’s continued commitment to being at the forefront of innovation. The new, personalised greeting card service offers a glimpse into this exciting future, demonstrating a real-world application of AI that fosters creativity, personalisation, and meaningful connections.

Commenting, Anthony Rodrigo, Group Chief Innovation Officer, Dialog Axiata PLC said "At Dialog Axiata PLC, we are constantly exploring new frontiers in technology to empower our customers and enrich their lives. The launch of Sri Lanka's first AI-powered greeting cards marks another milestone in our AI journey. This innovative service allows users to express themselves in unique and creative ways, fostering stronger connections with their loved ones. We are excited to be at the forefront of AI in Sri Lanka and believe this technology has the potential to transform numerous aspects of our daily experiences”.

Sandra De Zoysa, Group Chief Customer Officer, Dialog Axiata PLC also stated “As a premier loyalty programme in the country, Dialog Star Points is thrilled to announce the launch of Sri Lanka's first AI-powered personalised greeting card initiative to our loyal customers. Now customers can use their points to connect and celebrate with their loved ones using customised greeting cards to create more meaningful connections. This marks a significant step forward in leveraging AI technology to improve the customer experience and loyalty engagement, and we firmly believe that such innovations will redefine the future of loyalty landscape in Sri Lanka.”

Dialog invites customers to embrace the endless possibilities of AI and experience this innovative resource for creating and sharing personalised greetings with loved ones throughout the year. Customers can visit to begin crafting their card, with the process as simple as choosing from an array of available free templates or converting Star Points to platform credits to generate a customised image using the AI Designer feature. The personalised cards can then be downloaded, shared with colleagues, friends and family or posted on social media.