Govi Mithuru /Ulavar Tholan (Farmer’s Friend)
The ground-breaking 'Govi Mithuru' (in Sinhala) or 'Ulavar Tholan' (in Tamil) service, launched in 2015, provides customized and timely advice to farmers regarding land preparation, cultivation, crop protection, harvest and improved family nutrition.
The service was developed with the support of the GSMA mAgri challenge fund. Content partners include the Ministry of Agriculture of the Government of Sri Lanka, supported by the Center for Agriculture and Biosciences International. (CABI, an inter-governmental organization) providing the main agricultural advice, as well as the Ministry of Health, Nutrition & Indigenous Medicine of the Government of Sri Lanka which provides family nutrition advice.
This service is specially designed to help farmers by sending the right information at the right time for each farmer's needs, correctly tailored for their crop, location and stage of cultivation. Currently over 600,000 farmers in around the country use the service.
Govi Mithuru - Voice
- Registration Process
Simply Dial 616 and follow the instructions to provide language, crop, location and other information.
- How does it work?
The farmer will receive customized information according to his agro-ecological zone, water source, seed variety and planting date. Farmers will receive a daily call from advisors. If there is an occasion where the call is missed, the user can then dial the same number and access the missed advisory information and previous information given which is categorized under major topics.
Example: Land preparation, Pest and disease management, Fertilizer management, irrigation, post-harvest emergency messages and etc.
- Charges per day
- Unlimited free calls to 616 to listen to all messages received to date
- Rs. 1/= per day per crop, plus applicable taxes
- Deregistration process
- Dial 616 and go to deregistration menu to deactivate the service. You can deactivate crop wise or whole service
Govi Mithuru Mobile App (Android)
80% of the population in Sri Lanka lives in rural areas and their main livelihood is agriculture. Majority of farmers own a mobile phone which they use primarily for taking voice calls. Lack of access to relevant information has always been a prominent issue in this sector. Govi Mithuru (‘Farmer’s Friend’ or 'UlavarTholan' in Tamil) is a mobile advisory service for farmers under the theme ‘Secure crop and Family health’ which has been created to address the information gap in this sector. Farmers, who want to move in to new cultivations, especially at the time of changing climate conditions require new information to support their cultivations.
Currently over 580,000 farmers use the service around the country. Over 40 Million revenues are generated from the service, annually. The introduction of the app will be the next extension of this service. This product will be able to deliver better information in well customized manner compared to the current IVR product.
The app provides push notifications with key information, customized with respect to each farmer’s individual farming practices, and the respective agro-ecological zone the farmer resides in. Another key feature is the disbursal of emergency alerts related to ever-changing agricultural conditions including pest attacks, incidence of disease and other risks, allowing for early warnings and adequate time to respond.
- Highly customized according to farmer’s location, crop and water source
- Timely and relevant information at the farmer’s fingertips- Farmers can access the information when they need
- Customized, ordered, authorized home gardening information at one stop